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Adidas' s founder is Adolf Adi Dassler Sir; he is a German who has the player identity and shoemaker technical. As he can fully understand the needs of athletes, and has sophisticated technology and genius for invention, so during his lifetime, his invention associated with the movement of the patented product are more than 700, and then creating Adidas sports products kingdom.Mr Dassler began to manufactur handmade shoes in 1920, then later, the athletes of the world wore sports shoes which are manufactured by Dassler Sir won awards in the Olympic Games, his fame gradually loudly up in international sport.
In 1972, Adidas re-launched the trefoil logo as everyone knows and widely used in the garment ornaments. Adidas’ s success is mainly due to the eldest son of Mr. Dassler ----HorstDassler, with excellent marketing and communications skills. Horst learned that the promotional importance for building brand image, so he attended the Melbourne Olympic Games of Australia in 1956 and promoted the Adidas brand, his innovative ideas made him become the founder of modern sports marketing. Along with the gradual establishment of global marketing network, Adidas gradually plays a decisive role in the sports goods market and it is prestigious.

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