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PUMA was founded in Herzogenaurach of Germany in 1948, it is a large multinational company of producing mainly shoes and sportswear in German. Founder: Rudolf Dassler
Rudolf Dassler joined in Dassler Company of his brother Adolf Dassler ( nickname Adi ) in 1924, and the company was renamed the Dassler brothers company. In 1930, Dassler brothers company became the leading brand of sports shoes in the world with nearly a hundred employees and more than thirty kinds of models. After the Second World War, Dassler brothers resumed business, there were 47 employees, and extracted rubber with canvas and the U.S. fuel tank, made the first pair of sports shoes after war. In 1948 Adolf Dassler renamed Dassler brothers company as Adidas with his own name combination of Adi and Das, from then on, two brothers separated, and started with each of business, Rudolf Dassler founded another company PUMA, and produced sports goods the same as Adidas, the two brothers became rivals.
PUMA joined in the Stock Exchange of Munich and Frankfurt
In 1986, PUMA joined in the Stock Exchange of Munich and Frankfurt. Today, PUMA has 3200 employees, and sell its products in more than 80 countries. The assets of Puma Company reached 1, 200, 000, 000 euros in 2003. The shoes and apparel of PUMA are extremely very populay with people in hip hop graffiti culture, whether in the USA or other counties. PUMA is the one of the representation of hip hop culture with the same as Adidas in 1970 and 1980.
Today is a sports clothing brand with 63 years history, it has strong appeal and influence in the world. The sixty years history of PUMA was recorded on the great sporting achievements. PUMA with the player Billy entered the World Cup championship, with tennis player Beck obtained excellent achievements. Cooperating with top athletes and constantly pursuing the latest technology to make the best sports products. The founder Rudolf Dassler established PUMA of the German brand in 1948, PUMA has been playing an important role in sports circles for decades, in recent years it combines successfully with Pop / movement, becomes one of the brands young people' s favorites.
Herzogenaurach is located in state of Bavaria of the southern German, was a small town unknown to the public at the end of the Nineteenth Century, the main economy was traditional clothing industry, but today, as it is the company headquarters of PUMA ---world famous sports brand, which is drawing people' s attention.

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