Specification :
Interactive multimedia program or application that is specifically intended to provide information to the public or the user and can be packaged into a format Compact Disk ( CD) . Interactive multimedia is used as a means of delivering information that is popular instant or fast food joint in which there are various views which consist of:
- Text,
- Image,
- The narrative voice,
- Video,
- 2D or 3D Animation
- Sound FX
- Or the incorporation of all components above
Interactive multimedia is a presentation system using a computer application program that combines a variety of applications and Audio Visual Media into it, and interactively controlled by a control application to provide user convenience in processing or searching for information needed in a row or randomly through an interactive navigation system logic .
Interactive Multimedia contains the information compiled and linked with each other into a series of interrelated. Each user ( users) can freely choose and access to each of the links the information they want.
With the ability to process a better multimedia, interactive applications can be performed with a creativity that is not terbatas.Dengan interactive applications we can provide guidance and learning about many things.
With the consideration that the level of computer use is almost evenly distributed both globally and in Indonesia with the ability of computer technology that can store multimedia data, or the incorporation of various media such as text, narration, pictures, graphics, video and music on one computer system format ( HDD ) and stored or replicated in the media on CD ROM that has a storage capacity of 700 Mega Bytes of data, equivalent to 100, 000 pages folio.
This media allows the entire display appears in an interactive and packed attractive, lively and interesting.
Presentation Media is currently loaded with elements of technology, and display programs that attract one example of this is the utilization of Interactive Multimedia in the manufacture of the Regional Profiles.
Interaktive Multimedia program will contain materials relating to the profile of the area as well as comparative advantages that can attract potential investors and local or foreign entrepreneurs to come and develop the potentials in the regions economy and a source of increased revenue.
But now it has a lot of business managers use the Interactive Application as a medium of instruction and information. Now, interactive applications have been popularly used in Malls, Hospital, Hotel, Sports Club, Hotel, Office etc.. as internal information media are most effective.
Information technology has created new ways to communicate the brand and products to consumers. Its growth also goes hand in hand with industry advertising and public relations ( PR) where the current new media began widely used to help convey information about the product or the company to the public.
With the technological advances it is increasingly emerging new trends in the world of public relations, replacing the traditional tools that have been used with advanced technology more attractive and effective, which would certainly increase the odds of public relations practitioners to continue to build relationships with clients and employees.
Interactive multimedia has the ability to display information such as audio visual interactive television, but more flexible by providing information in accordance with the wishes of users so that in it there is a two-way communication.
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