Specification

It has been 60 years Suara Merdeka blends with daily activities of Central Java peoples. Although several other newspaper publishers were entering the competition in Central Java, but Suara Merdeka dominance has not been deterred.

During the time of its service, Suara Merdeka has become a cultural and traditions of Central Java peoples. A media which can understand the desire and spirit, as well as media entertainment that is consistent with the dynamics of community life in Central Java.

Close to the readers - Suara Merdeka lifted up actual information of each region in the Central Java region in an edition of Suara Daerah, making Suara Merdeka daily as most newspaper which understand the needs and desires of each region.

Segmented penetration strategy – Suara Merdeka penetrates the market through its subordinate media for the special market such as: Olga Maganize is designed for Girls Consumption, Cempaka Tabloid is aimed for family, and Otospeed is aimed for Automotive Hobbies. To satisfy the market needs for advanced information technology, Suara Merdeka penetrates the market through Suara Merdeka Cybernews and E-Paper.

Wawasan daily is becoming the one and the first newspaper at afternoon to keep the readers get a latest and hottest news. Wawasan is the 2nd readership level in Central Java after Suara Medeka. ( Nielsen Media Research)

This strategy is quite effective to reach Central Java market both for coverage area or for segment fulfillment.