AP Boots continues its aggressive innovation and introduced special boots for bikers, AP Moto in 2007 followed by AP XT and AP School in 2008. The casual wear market was seized by AP Boots with the launch of AP Clog and Ballerina.

At the beginning of 2010, AP Boots introduced AP Safety; the first safety shoes with S5 standard equipped with double steel on the sole and cuff. With all the international standards that AP applies including the standard of safety and hygiene, AP remains the top leader of the market in Indonesia at the moment.

Never stop to innovate' is the vision of AP Boots. And with that confident and assurance vision, AP Boots will remain as the top leader in 20 provinces in Indonesia and counting.