Simply was established on September 1997 in Bandung with the name Simply Production, which is a company that move in Photography that includes models photo ( outdoor and indoor) , documentation photo ( seminar or other occasion) , wedding photo and also product photo which is used for commercial needed. Not along since started, Simply Production got a great opportunity to handle photography needed for a printing company which is well known in Bandung. Since that, the photo that Simply often produce is product photo that printing company used to made various media such as calendar, brochure, catalogue, company profile and others.

Those product photo that Simply produced, made Simply Production move to add some supporting efforts such as Model Agency, which is the model is used to applying the product easier.
Last but not least, Simply developed as a Production House, Advertising and Event Management company.