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El Rashidi El Mizan ( www.elrashidi-elmizan.net)
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El Rashidi El Mizan ( www.elrashidi-elmizan.net)
Egypt
Company Profile
| Company Contact | ||
|---|---|---|
| Name: | Mr. Haytham N. El Deen [Marketing] | |
| E-mail: | ||
| Homepage: | ||
| Instant Messaging: | ||
| Mobile Number: | ||
| Phone Number: | ||
| Fax Number: | ||
| Address: | 2nd industrial zone 6th october city Cairo 12345, Ca Egypt | |
| 202166658814 | ||
| Average User Review | There is no review for this company - Write a review | |
| Registration Date: | May. 24, 2023 | |
| Last Updated: | May. 24, 2010 | |
| Business Nature: | Manufacturing of Food & Beverage category | |
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| Company Brief | ||
Building the Legacy from One Generation to the Next In 1889, El Rashidi El Mizan was established in Cairo as a small family business. Today, this company proudly stands as the leading Confectionary producer in the Middle East and North Africa and is among the strongest brands in Egypt with very high consumer loyalty and awareness exceeding 90% according to marker research. El Rashidi El Mizan has started in the Halawa and Tahina market, always providing people with innovations which have made us an embedded brand in the culture; standing for heritage, quality and Egyptian " goodness " . The delicious tastes of our indulgently healthy products have found their way into the heart of homes all over the region and our trademark has gained strong popularity among consumers from all income levels. In Egypt, the Halawa and Tahina market is very fragmented with more than 150 producers operating in the field, each with a limited geographical reach. Today, El Rashidi El Mizan holds 60% share with the branded Halawa market and 78% of the Tahina market making us the absolute market leader in the field. In a move to leverage 120 years of food industry expertise, El Rashidi El Mizan announces on July 2009 that it has begun production at the Middle East and North Africaâ s most advanced jam and tomato paste factory built in our premises in 6th of October city. The opening is part of Rashidi El-Mizanâ s continued expansion of production as the company leverages its powerful local and regional distribution network to capture additional market share. The companyâ s distribution network reaches 91 percent of Egyptâ s 80-million-strong consumer market and continues to grow an export presence that already reaches 34 countries. â Jam and tomato paste integrate well with Rashidi El Mizanâ s present procurement, production and distribution set-up, â said Ahmed El Rashidi, REMâ s Managing Director. â Horizontal expansion by growing our product list is a logical, cost effective way to drive revenue growth. 120 years of business at Rashidi Al Mizan has evolved significant know how that we are now deploying as we build a broader presence as a regional food producer, marketer and exporter.â | ||
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www.elrashidi-elmizan.net
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